Foodie, artist, film maker : This woman is an amazing package!

We caught up with Diana Pallas, a French Food artist who loves to create stories through her videos. We bring to you a no filter interview with Diana who has worked with us to create videos for clients like Unilever.


When did you first become interested in food photography?
For me food it’s a great part of everybody’s life. First of all, it is one of the aspects most important of culture. No matter what type of celebration or who we are celebrating with, there is always a common theme: food is the main attraction! From catching up for coffee, relaxing over dinner with family, or chating with friends at a BBQ, for me it’s so hard to imagine getting together without the company of food. Other of my passion always has been photography. When I started to discover all those black and White photographies of cartien breson, diane arbus or elliot erwit, i was just so fascinated and amazed by them. So I guess becoming a food photographer was just so natural for me. It was the way to pair up my two favorites things, and make a living of it.

How did you land up with your first photography assignment?
When I realized that I wanted to become a professional food photographer, I started to took a lot of pictures for my portfolio, I wanted to be able to show what I was capable of. Even though I consider myself a good cook, I couldn’t get to do all those super nice dishes you often see on the cookbooks. So I decided to ask in some restaurants and cafes if I could shoot some of their dishes for free and since then there is no looking back.


Are you currently working on any personal projects?
Yes, I have a blog with a good friend of mines, Katharina Fitz (who also is a photographer). It’s been up already for years since we started this photography Project. With the aim of showing each one’s point of view and communicating through images, a specific subject is photographed in our own way and then fused together into one image. Right now we are working on a self portrait series.

photographie culinaire metz lorraine

Your food photos look beautiful but there must be a lot of effort that goes behind them ?
Yes, the behind the scene story is totally different. First of all I analyze the complexity of the project. Usually I get a idea of what style I want and I try to find the best ingredients and the best props. I love to work with local markets and shops, I like the personal approach and the quality of the products. I also get inspiration from all those food photography blogs and magazines

Any tips for upcoming food photographers?

If food photography is what you want to do, go ahead! Get to know your camera, because it is like your eye. Look at other photographers’ work and get inspired. Shoot in different ways, play with light, be true to yourself. If anybody asked me if there is any trick to what I do, the trick is that I love what I do.

We hope you’re inspired by Diana’s story ! Please share your best food photos with us at and we will feature them on our Facebook, Instagram.

5 Ways to make money on Instagram!

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We’ve had photographers asking us many times on what is the right price for an Instagram photo. While this is debatable as it purely depends on the quality of content, the  story and no. of followers you have. It’s no surprise that brands are now dedicating a substantial percentage of their social media budget to Instagram. So what does this mean for you ?

Here are some ways to turn your pictures into profits :

1.Quality Vs quantity

Make sure your images are of the best quality with attractive effects. There’s no point posting a weak image, so really take your time to make sure you are producing ones of the highest quality and then composing a write description/ story with the post. Also, link your social profiles like facebook/ twitter and email with your bio to become more reachable for brands. 

2. Use Instagram stories

Tell the world how you create your photos and videos. Share who you are, behind the scenes. This will help people relate better with your story and passion. Here’s some creative ideas to spark inspiration, check it out

3. Sell your photos to brands

Use appropriate hashtags to pull people towards your shots and get a conversation going with influential photography agencies and platforms that buy authentic visual content from Instagrammers. At Photomoolah we pay upto 60% royalty for every image that gets licensed through the platform. Not only that, once you become an active contributor in the photo contests, the chances of getting hired for a full project go up. An image can be sold anywhere from $50 to $500 depending on the quality and creative idea irrespective of how many Instagram followers you have.

4. You are your own brand

There are millions of people on Instagram today trying to get more visibility. How do you as an individual develop your unique style and share unique point of view ? Do you want to take cat photos, food photos or capture portraits in your city – whatever it is it’s best to establish your own unique style that you become known for.

5. Be patient

If your account is active and constantly growing, a brand will want to work with you at some point, if only for minor marketing in exchange for free products. You’re starting from the bottom and working your way up, so any marketing experience you can get–even for free–will help build your portfolio and contribute to greater opportunities later.

So now you know the five handy ways to make money through Instagram, you’re all set to start building your empire. Whatever avenue you decide to go down, be sure to always keep your personal brand in mind and treat what you do as a business. The more you understand what it is you can offer, the stronger your message will be to potential collaborators! 

This creative director combines photos to make Humorous Juxtapositions

Okay so we could not help not write about Stephen McMennamy an Atlanta based art director who combines everyday objects into humorous combination art.

Combo photos features pairs of pictures combined in a single image – the subjects are mostly everyday objects like cars, animals, trees and even food. The differentiator here is that McMennamy actually shoots the objects instead of using stock photography and we can imagine how much conceptualization would go behind this collection.

Check out his cool combo collection on Instagram

Are you a photographer/ artist or a film maker ?

Create a free portfolio on Photomoolah and get exclusive access to photo contests and you might even land up with an exclusive creative project!

How to make a Cinemagraph


What’s a cinema graph ? We here this a lot from marketeers and photographers so we thought of compiling some basics about Cinemagraphs and why it is important for a creative to try making them. In simple words ” a cinema graph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly” It’s a fancy loop of animation that plays infinitely.

Since 60% of content we see on Facebook today is visual and brands are looking at ways to create thumb stopping content to get audience attention towards their message. But what does this mean for the photographer today ?  It’s about time that we in the creative industry embrace new media types and this is one of the best formats we’ve seen in a while, coming from the creators of Cinemagraphs:


First you need to make sure that you have the necessary tools to make a cinema graph:

  1. A way to record video
  2. Tripod
  3. Photoshop / Flixel Cinemagraph Pro software

It all starts from an idea , you need to make sure that your composition in frame has atleast 1 element in movement and can be captured using a camera in still position. Here’s a quick read on the 3 steps on perfecting your first cinema graph 

We agree that Cinemagraph is a time-consuming task but what’s amazing is the ROI! Creating world class cinema graphs can become more than just a hobby into a serious professional business. Take the example of Kevin, one of the film makers in our creative network he recently worked on an assignment where the fee for creating 1 cinema graph was 10X more than creating 1 photograph.

Cinema graph software not your thing ? Check out this super easy photoshop tutorial to edit your cinema graph:

Get Featured

This week we are featuring some amazing cinema graph artists on @photomoolah  Get your work featured by simply hash tagging us with #photomoolah on Instagram






What to post on Instagram: 8 ideas to spark inspiration today

Instagram isn’t just a go-to social network for individuals anymore. Wtih 500 million monthly active users marketeers are moving to this powerful visual social network to have their presence on. So what does this mean for a content creator like designer, illustrator , photographer or film maker? Interestingly, brands find value in collaborating with content creators on Instagram to bring their ideas to life on this creative platform where users want to see clutter breaking ad free content.

As a creative looking for collaboration opportunities on Instagram it is indeed critical to be authentic, cool and be able to create thumb stopping content through formats like photos, videos, GIFS. We’ve compiled a list of ideas to spark inspiration for your instagram photos –

1. I,me,myself – Instagram is a great platform for humanizing your creativity and keeping your personality intact. The pictures you share should reflect your online voice and even the emotion you want to share.


2. Repost from fans and followers – Some of the best photos you will find are often from your followers and supporters. Check out the posts people have tagged you in and if you like them do share them with your own followers. Not only this will make the poster feel great, it will also show that you’re open for cross collaborations.

3. Add some humour- The toughest skill today is to make people laugh and people are likely to enjoy and share your posts with others if you’re able to create content to match their mood. Check out how Daxon shares epic selfies with all sorts of creatures. 


4. Cool illustrations – Can’t take wow pictures ? No problem, Instagram is open for all types of artistic expressions. One way to stand out in a sea of images is to post a really cool, compelling illustration. Check out how this Indian SIngaporean artist creates visually stunning ink illustrations on absolutely any surface she gets hold of.  


5. Fun GIFS – GIFs are everywhere nowadays, and people love them because they help accurately convey ideas, messages, thoughts, and feelings in a snackable (and often laughable) way. On Instagram, you can upload a GIF just like you would a video.    


6.Crazy boomerang videos –  Remember doing rewind and forward with the music cassettes in your childhood ? The Boomerangs do exactly the same but to your videos. This trending format is making the internet go crazy. Download yours today and create something fun.


7. Creative collaborations – Know an artist who is creating something great ? The first step would be is to develop a relationship and genuinely love what they are doing. The next is to express your interest in collaboration and cross promote each other’s work to your audience.


8. Mosaics – Not many people are using this tactic but it’s really really cool for a visually orgasmic experience and give your followers a full flavour of what all you can do by using Instagram not just as a feed but more of a canvas.

A photo posted by Weijiang (@orhganic) on


Want help in defining your instagram personality?  We’re happy to help!  Simply drop your email in the field below and our creative team will get back to you for a free creative consultation to take your creativity to the next level on Instagram.


Meet Darby Elizabeth: Capturing Relationships Gracefully

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On International Womens day, we’re celebrating the passion of insanely talented mum photographers.

Meet Darby Simon, winner of Dirt is Good Photography project!

Darby is a darling for her clients. Her interest in photography started as a teenager when her dad got her a film camera on her 16th birthday. She soon started learning the basics and experimented with different subjects.

Continue reading “Meet Darby Elizabeth: Capturing Relationships Gracefully”

5 Instagram feeds you’ll love to browse this weekend!

If you’re a shutterbug yourself, chances are you are already following them. If not these are the Instagram profiles you need to follow for some serious inspiration.

A photo posted by Jessica Stein (@tuulavintage) on


Travel photographer with an ultimate style quotient

Jessica Stein, a 23 year old blogger from Australia believes that world is her oyster. It’s enthralling to see how she started documenting her European travels through her photographs and became an inspiration for many photographers, travel and style enthusiasts. She owns a Canon 5D Mark ||   Continue reading “5 Instagram feeds you’ll love to browse this weekend!”

5 unique Chinese New Year Images from around the world

Year of the Monkey just arrived and Chinese New Year images sprang up from every corner of the world. Photomoolah wishes you a new year full of prosperity and good luck! Here are the five Chinese New Year photos we loved on Instagram :

lovelimzy ’s Fruit-full New Year!

We love the amalgamation of art and photography here. A faux fruit tree placed over the mischievous monkeys is clearly a cute piece of art.