As one of the Startup hubs of Asia, Singapore makes for a easy choice for anyone looking to set up a creative shop. We caught up with Ruyi Gan MD of Create Pictures recently to know about her journey as a create entrepreneur and a part time sketch artist. Ruyi works with a team of producers, writers and film makers and recently collaborated with Photomoolah to create content for Shiseido. So if you are aspiring to be a creative entrepreneur in Singapore, Ruyi’s advice might come in handy:
Hey Ruyi! Tell us about Your Journey as a student to a founder
I have always had a passion for drawing and a strong interest in digital art and animation, I enrolled in Nanyang Polytechnic’s Digital Media Design course, specialising in digital animation. I started working in a video production company as a 3D generalist upon graduation. Two years later, I began my journey as a freelance illustrator and have done several book illustrations for publishing companies since then. Through those years, I was also involved in short film productions with a group of passionate individuals and that was when we decided to start up a video production company – Create Pictures Pte. Ltd. For the past 3-4 years, I am involved with projects for Create Pictures such as corporate videos, event coverage, promotional videos and various film productions.
Can you describe a general approach for one of your Storyboarding and Video Production? Which tools or software do you usually use?
For storyboarding, I usually do a rough sketch before finalizing it in Adobe Photoshop with details. As for video production, we will usually go through the 3 stages. Firstly, the pre-production stage, where we will be doing planning (storyboarding, scripting, location recce, casting, scheduling etc.) and gathering the necessary manpower and resources so as to make sure that the production shoot will run as smoothly as possible. After which, we proceed to the production stage where we work with the director and crews to capture the required shots on set. Lastly, we edit the footages according to the storyboard and enhance the video with music/motion graphics animation in Adobe Premiere Pro/After Effects.
Creativity often connects to inspiration. From where do you get your dose of inspiration for your work?
I guess I get most of my inspiration through movies and real life experiences. Inspirations are everywhere, it can be through a conversation I have with somebody or even the little things that happen around me. There’s this saying that Ideas come when you least expect it. I think it’s true when you start to open up your mind to new possibilities and experiences, good things and ideas will come to you naturally.
Do you have a favourite Digital Artist which you really like or admire and why?
My favourite artist is Jimmy Liao – An internationally renowned Taiwanese picture book Illustrator and writer. I particularly like his way of storytelling and poetic writing style. His stories are usually fantasy, yet he is able to portray the values and emotions realistically through his illustrations and writings.
How was your experience working with PhotoMoolah?
I first got to know PhotoMoolah through Mahima and I would like to thank Mahima for giving me the opportunity to work with her on the recent Shiseido project. It was really a pleasure working with her as she has been really understanding and has also given me the trust in producing the work for the client.
What’s your favorite source for creative inspiration ?
We love hearing about passionate creatives and their stories. Do you have an interesting story or know a friend who does ? Drop me a note at: firstname.lastname@example.org