What’s a cinema graph ? We here this a lot from marketeers and photographers so we thought of compiling some basics about Cinemagraphs and why it is important for a creative to try making them. In simple words ” a cinema graph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly” It’s a fancy loop of animation that plays infinitely.
Since 60% of content we see on Facebook today is visual and brands are looking at ways to create thumb stopping content to get audience attention towards their message. But what does this mean for the photographer today ? It’s about time that we in the creative industry embrace new media types and this is one of the best formats we’ve seen in a while, coming from the creators of Cinemagraphs:
First you need to make sure that you have the necessary tools to make a cinema graph:
- A way to record video
- Photoshop / Flixel Cinemagraph Pro software
It all starts from an idea , you need to make sure that your composition in frame has atleast 1 element in movement and can be captured using a camera in still position. Here’s a quick read on the 3 steps on perfecting your first cinema graph
We agree that Cinemagraph is a time-consuming task but what’s amazing is the ROI! Creating world class cinema graphs can become more than just a hobby into a serious professional business. Take the example of Kevin, one of the film makers in our creative network he recently worked on an assignment where the fee for creating 1 cinema graph was 10X more than creating 1 photograph.
Cinema graph software not your thing ? Check out this super easy photoshop tutorial to edit your cinema graph:
This week we are featuring some amazing cinema graph artists on @photomoolah Get your work featured by simply hash tagging us with #photomoolah on Instagram